4Profit Testimonials -

How to Use Testimonial Clips to Make More Money

·       Use testimonial clips throughout any proposal you write. I use them in the left hand margin space of my proposal paper.

·       Begin your cover letters to prospects with a testimonial clip in a large typeface. It will make the prospect want to read the rest of the letter and proposal.

·       Use testimonial clips in boxes on your letters to draw attention to them

·       Include a summary of all the testimonial clips from letters received and from your evaluations in your post-speech analysis for the meeting planner/sponsor.

·       Make a summary of testimonial clips as a marketing piece. I have one that is 8 pages front and back, 2 columns, 8 pt. type—358 testimonials total. I don’t expect anyone to read all 358 testimonials but the “weight” of the marketing piece gives prospects the idea pretty quickly that a lot of people get value from my presentations.

Testimonials

Testimonials: 4Profit

Testimonials: How To Ask For Them

Testimonials: How To Use Them

Testimonials: Don’t Ask for Letters

Testimonials: What Kind of Testimonials Should You Ask For

Testimonials: Testimonial Clips Instead of Letters

Testimonials: Why a Testimonial Clip

Testimonials: How To Get Testimonial Clips During Your Speech

Testimonials: How To Get Testimonial Clips During Your Speech: Evaluation Forms Testimonials: Testimonials Aren’t Always Written

Testimonials: Keeping Track of Your Testimonials

Testimonials: Filing and Retrieving

Testimonials: If You Don’t Ask, You Don’t Get

Testimonials: When To Ask Your Audience for Testimonials

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