Using Pre-Speech Marketing to Reduce Your No-Show Factor

You can’t speak to them if they don’t show up.

Worse, you can’t SELL to them if they don’t show up!

Nothing is worse than your meeting planner/sponsor telling you that you have 60 people scheduled for your audience and you arrive to discover only 40 showed up. When this happens (and it happens a lot):

- your meeting planner/sponsor is disappointed

- your sponsor is affected financially

- you have less energy in the room

- you’ve wasted time, money and materials

- you have fewer people to sell additional business to

Pre-speech marketing significantly reduces your no- show factor. It’s a lot harder for your audience members to stay in bed the morning of your speech when they’ve been receiving your mail, emails and phone calls.

I was told a couple of years ago by the St. Petersburg Area Chamber of Commerce that the no-show factor for their business seminars averaged about 30%. “People are busy,” they said, and “Things come up at the last minute. Plus, they only paid $25 for the seminars so it’s not a big deal if they blow it off.”

When it was my turn to present a seminar, I used my 4Profit Speaking pre-speech marketing program…and 97 of 103 people showed up! My communication before the speech focused on how much money they wouldn’t make if they didn’t come.

Plus, half the people in that audience bought my books so I couldn’t afford for them not to show up.

By the way, increase the “show up” factor and you’ll be a hero to your meeting planner/sponsor.