Pre-Speech Communication

Here are some of the things I do to build successful relationships with my audience members…before the speech...which create selling opportunities and demonstrate my uniqueness in the speaking marketplace by helping my meeting planners/sponsors increase attendance.

(Note: I try to do all of these things with EVERY audience member for EVERY speech. If you are not ready to make the same commitment, start by implementing one or two ideas. Warning: the results will drive you to do more!)

As soon as I book a speech, I suggest to the meeting planner/sponsor that I can help them market my appearance by communicating with the audience (or potential audience) as often as possible. (This assumes the meeting planner/sponsor can supply me with a mailing list. Because of your offer to help market the speech, they almost always comply.)

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