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4Profit Institute 500 Trinity Lane #7107 St. Petersburg, FL 33716 Voice: 727.641.5614 ed@edpeters4profit.com
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Pre-Speech Communication Strategies –Postcard Mailing This is my first direct contact with the potential participant. It’s always a card with the cover of one of my books, or a great testimonial from a participant from a previous seminar. The back of the cards are ALWAYS hand-written and “tease” or announce the upcoming speech (usually sent a 3-4 weeks in advance.) Postcard text I’ve written: Come to the Tennessee Speakers Association meeting on March 10th and I’ll help you get 100% of the business from 100% of your customers. I hope to see you in Anaheim for the HIA Retailer University on January 30th. I’ll help you make more money by helping your retailers make more money. The text always announces the event to jog a memory AND a benefit statement to drive the decision to attend. Nearly 100 ideas on how to use postcards as a 4Profit marketing strategy
Pre-Speech Marketing Pre-speech marketing is key to post-speech profit Company newsletters/publications Getting and using an email listHomeworkHomework assignment--what to assign for homework & how to benefit from itThe real value of pre-speech telephone calls Making your telephone calls more meaningful How Ed Peters used pre-speech marketing to get hired over better known speakers
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