Pre-Speech Communication Strategies –

Making Your Telephone Calls More Meaningful

Keep your calls short. You have lots of them to make (especially if you call everyone) and your recipients are busy too. Ask questions that give you creative content AND follow-up data to help you sell after the speech. 

Some is my most successful pre-speech phone call question:

§        What is your biggest marketing challenge? (This uncovers what the attendees’ problems are and gives me something to sue when I do my sales follow-up)

Other questions you can ask:

§       Why did you sign up for this seminar? (tells you what their interests are and tests your “pre-speech” marketing)

§       What do you hope to get from the seminar? (tells you their primary objectives)

§       If you were writing my speech, what would you include? (breaks general objectives into specifics.)