Pre-Speech Communication Strategies –

What to Assign For Homework & How to Benefit From It

I only ask three easy-to-answer questions:

1) What percentage of all the business that you could possibly get are you currently getting? (The difference between what want and what they have is my TEACHING opportunity)

2) What keeps you from getting 100% of the business from 100% of your customers (the problems they identify are my SELLING opportunities)

3) What is the #1 thing you hope to get from this seminar? (tells me what their “HOT BUTTON” is”

The homework is used twice – in the seminar and in my post-speech follow-up.

In the seminar, I read aloud from the homework

·        The participant feels comfortable that they are not alone in their shortcomings.

·        Hearing problems read aloud seems to draw attention to them and lets them know that I plan to offer solutions to some of the problems.

After the seminar, the homework answers are vital to selling my speaking, consulting and products to participants by giving me excellent insight to their problems and concerns.

(Please don’t “steal “ my homework questions but ask ones that give you insight to YOUR audience members so you can generate more excitement and anticipation during your speech AND set you up for gigantic increases in your post-speech business development.)