Business Owners & Salespeople  
  Meetings Professionals  
  Professional Speakers  
  Email:  
 
 
 
  Business Owners & Salespeople  
  Meetings Professionals  
  Professional Speakers  
  4Profit Institute
500 Trinity Lane #7107
St. Petersburg, FL 33716
Voice: 727.641.5614
ed@edpeters4profit.com

 

Pre-Speech Communication Strategies –

Getting and Using an Email List

 

It is imperative that you acquire your client’s email list so that you can execute an effective pre-speech communication campaign.

 

You have to assure your meeting planner/sponsor that you will:

       use the list for the single purpose of promoting your presentation

- you will not give the list to any other party

- that you will destroy the list after the presentation

 

If you can’t get the list, your meeting planner/sponsor may agree to send your emails for you. It’s better than none at all but is not nearly effective as you sending them under your own screen name.

  

Pre-Speech Marketing

Pre-speech marketing is key to post-speech profit

Pre-speech communication

Pre-speech conditioning

Company newsletters/publications

Postcard mailing

Email campaign

Homework

Homework assignment--what to assign for homework & how to benefit from it

Telephone calls

The real value of pre-speech telephone calls

Making your telephone calls more meaningful

Reducing your no-show factor

How Ed Peters used pre-speech marketing to get hired over better known speakers

 

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