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  Business Owners & Salespeople  
  Meetings Professionals  
  Professional Speakers  
  4Profit Institute
500 Trinity Lane #7107
St. Petersburg, FL 33716
Voice: 727.641.5614
ed@edpeters4profit.com

 

Pre-Speech Communication Strategies –

Company Newsletters/Publications

 

Write an article in an industry/company/trade publication – and use a small part of the speech content to “whet the appetite” of the potential audience member. It’s always proceeded or ended by mentioning the upcoming speech, how to register, link to my website etc.

 

Pre-Speech Marketing

Pre-speech marketing is key to post-speech profit

Pre-speech communication

Pre-speech conditioning

Postcard mailing

Email campaign

Getting and using an email list

Homework

Homework assignment--what to assign for homework & how to benefit from it

Telephone calls

The real value of pre-speech telephone calls

Making your telephone calls more meaningful

Reducing your no-show factor

How Ed Peters used pre-speech marketing to get hired over better known speakers

 

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