Pre-Speech Marketing -- Audience Conditioning

You can use the ideas in this section in your own to pre-condition your audience to want to hire you for additional speeches, consulting and product sales.

Objective of Pre-Speech Conditioning: 

Communicate as often as possible through a variety of methods to every audience member before the speech so that:

 ·      they know you

·       they like you

·       they are glad they made the decision to attend your presentation

·       they realize the benefits of their decision to attend

·       they show up!

Most speakers wait until the moment of their speech to start building relationships with their audience. You’ll see them at the meeting room door, busily shaking hands with everyone and trying to develop rapport. It’s a good thing to do…but it’s not enough!

You don’t have time to develop a relationship with an audience by merely saying hello to people as they walk into the room and the time you do have doesn’t allow you to communicate credibility and commitment.

Developing relationships…especially the kind that makes people want to hire you and buy from you take time – not the kind of time you have in 10 minutes before your speech.

 

Pre-Speech Marketing

Pre-speech marketing is key to post-speech profit

Pre-speech communication

Company newsletters/publications

Postcard mailing

Email campaign

Getting and using an email list

Homework

Homework assignment--what to assign for homework & how to benefit from it

Telephone calls

The real value of pre-speech telephone calls

Making your telephone calls more meaningful

Reducing your no-show factor

How Ed Peters used pre-speech marketing to get hired over better known speakers

 

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