“In” Speech Marketing –

Use a Survey 4Profit

Conducting a short survey during the speech gives you a treasure-trove of information you can use to make money.

The survey should obviously be related to your speech topic and should have questions whose answers would be of interest to the audience.

Elements of a 4Profit SpeakingSM survey should include:

·       Questions that expose shortcomings, weaknesses, problems and opportunities

·       Questions that show comparisons between the participant and his/her competitors

Use easy-to-calculate close-ended, rather than open-ended questions