“In” Speech Marketing – Meet Everyone!

My repeat and add-on business increases significantly when I can meet everyone in my audience before my speech. This requires enormous discipline and logistical skill. Here’s how you can use this technique to establish relationships which lead to more business:

·       Set-up the meeting room early so you are free to meet, shake hands with, and talk to everyone as they walk into the room. It’s more professional if you aren’t distributing handouts or testing sound equipment. I prefer to set-up my room the night before a morning speech when I can…or if it’s not possible, very early in the morning BEFORE I change into a pressed suit and clean white shirt.

·       Have something to say when you meet people

-         thank them for coming

-         ask them where they are from and what they do

-         refer to a previous phone conversation you’ve had with them

·       Remember 4-5 names and conversations that you can refer to during your speech

 

“In” Speech Marketing

Set up the room

Introductions that help you sell

Target the introduction message

Make the introduction fit your topic

Get audience involved early and often

In-speech survey

Use a survey to get rehired

Use a survey to make money

Handouts that make money

How to make your handouts “keepers”

Getting your clients to pay for handouts

Handouts not a place to save money

Naming your handout

Make them say “WOW” and remember ”WOW”

Have fun with your "wow" page

 

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