“In” Speech Marketing – Targeted Introduction

If you want your audience to known something specifically about your background to get them to hire you or buy from you in a certain way, include the information in your speech introduction. This is part of an introduction I use when I want my audience to know about my consulting background and services:

·        Designed a marketing plan for existing customers at a large Chicago men’s clothing chain that generated $1.6 million in new sales – by not paying attention to the most satisfied customers!

·        Got customers at a shoe store to increase their loyalty in a program that won the National Shoe Retailers Association award as the nation’s most outstanding marketing program!

• Invited 50,000 people to visit a major thoroughbred racecourse and generated a 38% response, the largest non-special event crowd in track history!