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“In” Speech Marketing – Make the Introduction Fit the Topic
I try to make my introductions fit my speech topic as closely as possible. An introduction for a speech on “networking” to sales professionals included:
How many of you got a postcard from Ed?
How many of you received a letter from Ed?
How many of you received an email from Ed?
How many of you met Ed this morning?
Ed practices networking as he preaches it.
This text in my introduction provides an effective set-up for a speech on networking, after which, I’d hope to be hired to speak by some of the salespeople’s companies.
“In” Speech Marketing
Set up the room 4Profit
Meet everyone
Introductions that help you sell
Target the introduction message
Get audience involved early and often
In-speech survey
Use a survey to get rehired
Use a survey to make money
Handouts that make money
How to make your handouts “keepers”
Getting your clients to pay for handouts
Handouts not a place to save money
Naming your handout
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