“In” Speech Marketing – Naming Your Handout

The word “handout” doesn’t sound very valuable. “Handout” has almost become synonymous with “throwaway” and “leave behind.”

Develop an alternative name for the word “handout” and you’ll see its value climb significantly.

Some ideas:

¨       Study Guide

¨       Resource Manual/Guide

¨       Educational Resource

¨       Reference Guide

¨       ________ (your topic) System

¨       Course Outline

¨       Your idea __________ (if you think of a good one, share it with me at ed@edpeters4Profit.com