“In” Speech Marketing – Get Your Audience Involved Early and Often

Getting your audience involved interactively in your presentations creates a more favorable selling environment:

§       higher speaker “likeability” factor

§       more trust

§       more “buy-in” by the participant to the speaker’s ideas

§       less prone to “zoning out”

Some of the 4Profit SpeakingSM techniques to get your audience involved early and often are:

¨       Homework – get your audience to write and bring a short homework assignment that you collect early into your speech

¨       Marketing survey – reinforces topic, creates “on-the-spot” speech content and creates volumes of follow-up material

¨       Review pre-speech telephone conversations – quote from the phone calls you made ahead of your speech, using audience members’ names and references to your conversations – has the double benefit of letting your audience know you used their ideas and comments

¨       Hourly :05 Q & A sessions – breaks long periods of one-way communication and gives the audience an opportunity to ask questions closer to the time they think of them