A Short Selling Script for Your Books and Tapes

How you introduce your products determines how much you will sell during and after your speech.

I’m not going to tell you how not to do it; if you’re like me, you have lots of your own examples of that!

Here’s part of a script that has worked well for me as a set-up to discussing the benefits of buying my materials:

“I’m not in the books and tapes business. I’m in the business-building business. These materials will help you build your business…and re-coup your investment many times over.”

Selling Books During Your Speech