Lifetime Value—The Real Reason Behind 100% of the Business From 100% of Your CustomersSM

Is 100% of the business from 100% of your customers is worth your effort? Consider the effect of LIFETIME VALUE, that is, the total value of all the business from any one client…over the course of your business lifetime!

When I ask my clients to calculate the Lifetime Value of their customers they are shocked at the amount of money any one client is worth to them over their lifetime.

Complete the formula below to determine your awesome potential because of the multiplying effect of Lifetime Value: 1) # of years you expect to keep a client ______ 2) Amount average client spends/year ______ 3) Lifetime Value (multiply #1 x #2) ______

Other Reasons to Calculate Lifetime Value

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