Here’s an Exercise You Should Take To Determine Just How Unique Your Organization Is 

What makes your company/organization unique?

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How would your competitors answer the same question?

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Now go back and be more realistic. What is there about your company, your products, your services … that your competitors can’t lay claim to?

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Now, here are the real questions if you want “100% of the business from 100% of your customersSM:”

Do your customers and prospects recognize your uniqueness?

Are you leveraging your uniqueness to get all the business you can from all your customers and prospects?

Is Your Business Unique?

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