You Don’t Ask, You Don’t Get

Over the years I’ve discovered that satisfied customers are very willing to share their satisfaction with others. I’ve also noticed how few business owners and salespeople make the effort to obtain them. This is a huge sales opportunity that few business owners and salespeople take advantage of – and it costs them a lot of money.

A survey for the Edward Jones Investment Letter found that 86% of investors who work with an investment firm said they’d be willing to recommend their financial advisor to others, yet only 12% said their advisor ever asked for a referral!

When I conceived the idea for a marketing manual on speaker marketing, I thought testimonials from well-known, successful speakers would give the project credibility and boost sales.

The problem was, I didn’t know a lot of well-known speakers and fewer of them knew me.

So I sent a copy of my 4ProfitSpeaking SystemSM to nearly 50 of the National Speakers Association’s (NSA) most experienced, best-known speakers, asking them to review the manual and offer a testimonial.

Result: Within a few days I received written testimonials from 6 winners of the highest award given by NSA, 14 winners of a prestigious Hall of Fame award and 6 former national presidents of the organization!

4Profit” Testimonials

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