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4Profit Institute 500 Trinity Lane #7107 St. Petersburg, FL 33716 Voice: 727.641.5614 ed@edpeters4profit.com
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Forget Referrals, Get Referred! Eighty percent of my speaking and consulting business is from referrals, yet I never ask for a referral…I ASK TO BE REFERRED! When someone is nice enough to give me a referral, I ask them if they would REFER me instead. Huge difference! Getting referred scoots you past the gatekeepers, through the walls of resistance and significantly improves your odds of getting in front of people who can hire you! So, Rule #1: Get The Other Person To Refer You. This only works if you adhere to Rule #2. Rule #2: Help The Other Person Refer You.
NOT help in the traditional way of asking them to “phone ahead” for you. If you simply ask your colleagues to make a phone call on your behalf you run three risks: 1) they forget (count on it!) 2) they make the call but misrepresent you 3) they make the call but under-represent you No one can sell you like you can sell you! You cannot expect your customers and colleagues to be able to introduce you to a referral in a way that says all the things you need said to get a positive reaction, get an appointment and eventually…get hired.
I Don’t Like Referrals…But I Love To Be Referred!Here’s the 4ProfitMarketingSM Method for Getting You Referred & Hired!What If Your Colleagues Don’t Get Around to Sending Your Referral Letter? Referral Letter SampleMake It Easy for Your Clients to Use Your Referral LetterYou Want Referrals? Pay for Them!Compensation For Referrals Even When You Don’t Get The BusinessHow Much Compensation For Referrals is Enough?4ProfitMarketingSM Techniques to Get Referrals
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