What’s Costing You the Most Profit? Missed Sales Opportunities!

Telephone Answering 

I worry a lot more about business that falls through my fingers than I do business that I don’t win. It’s the missed sales opportunities that cost businesses more money than business they compete for and don’t win.

See if you can spot the missed sales opportunities in the following story: (hint: it won’t be difficult)

Marketing News magazine made 5,000 telephone calls to Yellow Page advertisers requesting price information on a particular product. Here’s what they discovered:

·     56% didn’t answer within eight rings

·       8% put the caller on hold for more than two minutes

·       11% couldn’t provide the price information requested

·       34% provided the price and then hung up

·       78% did not even ask the caller’s name

Ask yourself: 

• Have you ever heard how your phone is answered?
• Who is answering it?
• What is being said?
• How much or how little do they know about you and your business?