A month before my move to St. Petersburg, I wrote to 600 businesses, members of the Chamber of Commerce. The letter introduced me and my speaking and consulting services. I gave the businesses an opportunity to request additional information about me my services.

RESULT: 1% of the businesses responded. I was ecstatic that I’d have 6 prospects to call on when I arrived.

HOWEVER, my mailing also included a well-thought, well-written “P.S.” that invited the business to send me information about THEIR business (given that I’d be buying lots of personal and business products and services.) AND, I included a postage-paid envelope!

RESULT: Only ONE company responded! Only one company took advantage of my invitation to sell me something!

·       Do you read all your mail or do you make assumptions about its worth before you open it

·       Do you respond when someone invites you to communicate your services?

·       Do you realize the important notion that business comes from places you least expect if you are open to the possibility and respond to it?

What’s Costing You the Most Profit? Missed Sales Opps! Telephone Answering

What’s Costing You the Most Profit? Missed Sales Opps! Dumb Company Policy

What’s Costing You the Most Profit? Missed Sales Opps! Dumb Company Policy 2

What’s Costing You the Most Profit? Missed Sales Opps! Dropping the Ball

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