Unique Sales Call Follow-Up That Gets Noticed Every Time

I’m sure you send a letter or note after every sales call you make. How do I know? Because every successful salesperson does that.

But I don’t want to be just another successful salesperson. I want 100% of the business from 100% of my customers.”

My sales call follow-up includes an article that relates to some aspect of the sales call – an educational piece that tells my prospects I am aware of their problem and have ideas on how to solve them.

Within thirty minutes after a sales call with an insurance fraud investigation company during which the president said he wanted to write a book for his industry, I found a similar book through the internet and faxed the information to him. He was unaware of the book’s existence and thanked me for saving him hours of research. A day after my initial discussion about a potential speaking engagement with a trade association, I faxed my contact an article about negative trends in her industry. She called to thank me and invited me to write an article for their newsletter.

Sending an educational article instead of just a thank you note almost always makes my phone ring. The prospect is “bowled over” by my attention to detail and my grasp of his/her organization’s problems. 

One prospect said, “You are the only person who sends me anything I can use to grow my business.”  

24-Hour Follow-Up With Your Customers

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