Secrets to Using Your Customer Database 4Profit 

The value of a good customer/prospect database cannot be overstated. You can’t generate additional business if you aren’t keeping good track of who could hire you for more business or know someone who could hire you.

Because my business is dependent on repeat and add-on business, my goal is to leave every speaking engagement with the following information about my audience members:

·      Name

·     Title

·       Address

·       Phone

·       Fax

·       Email address

·       Website address

·       Problems in their business

·       Opportunities for additional business

My sources of this information:

·       Directly from the meeting planner/sponsor in advance of the speech

·       Directory or audience manifest available on-site

·       Business cards

·       Homework assignment

·       Surveys conducted during the presentation

·       Electronic newsletter request form

·       Evaluation forms

·       Product order forms

·       Testimonial letters

 How can YOU get important customer information you can use to grow your business?

§       Ask in person – whenever you can

§       Use customer service profiles

§       Use customer satisfaction surveys

§       Do research for such sources such as website, company marketing materials, annual reports etc.

Don’t expect to learn everything you need to know at once. Remember, this is relationship-building and relationship-building takes time.

How You Can Use Your Customer Data to Get 100% of the Business from 100% of Your Customers

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