Getting Your Customer Correspondence Read
- Laser print your envelopes – labels give you away as a mass mailer or worse, lazy
- Use first-class postage. Your marketing correspondence is not the place to save money. If your message is “first-class,” send it first-class. A few extra pennies in postage might be the only difference in getting your mail opened and getting it tossed. My motto: If it’s not worth 37 cents to me, it won’t be worth 37 cents to you!
- Handwritten notes communicate the importance of the relationship with your recipient
- Add a response mechanism -- whenever possible -- to get maximum benefit from your mailing. Use these response devices to spur your readers to action:
- postage-paid response card or envelope
- toll-free telephone numbers
- fax back requests for information
- website address with a legitimate reason to go there
Back to Free Marketing Tips
|
