Customer Communication Plan Details 

·        Identification of client/prospect objectives

·        Identification of my selling objectives

·        Timetable for delivering the information (what day of what week do I intend to communicate with each client or prospect – all clients on one day each month or spread over several days…do what is comfortable for you…but consider such things as:

-         what are the busy and slow times for your clients and prospects?

-         what are the your busy and slow times?

-         can you time your communication with company events such as staff meetings, deadlines and downtimes?

-         how will you maintain your communication schedule when you are traveling or otherwise away from your office?

• Content identification. This is the most important part of your plan. What information will you send your clients and prospects and where will you get it?

4Profit Customer Communication Plan