Delivery Mechanisms of a Customer Communication Plan

The secret to getting your clients and prospects to experience your communication is good content and interesting, creative and variable delivery methods. Keys to success:

·     keep it simple – showiness gives your “selling” away

·        keep it short – “sound bites” are all a busy executive will make time for

·        mix up your content categories…if you send an industry article one month, send a book review the next month. One of your own ideas would be successful the month after that

·        rotate your delivery methods…if you fax one month, send mail the next month. Hand-deliver the month after that.