4Profit Customer Communication Plan: Case Study Success 1 

·      I communicated with a bank for over a year. I always timed my mail and faxes with my contact’s executive staff meetings. One day, after faxing an article on relationship marketing software IBM developed for banks, I got a call from my contact who said, “What a coincidence! (hardly) Your article arrived right before my staff meeting and you made me look good when I quoted from it.”

Result: Within the next six months, two full-fee seminars on marketing for the bank’s commercial customers!