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Example of a 4Profit Customer Communication Plan
January – fax industry trade article about market trends
February – email an internet research posting
March – mail “my own idea” for increasing the company’s sales
April – send a Birthday card with a personal note
May – fax financial publication article
June – mail “my own idea” for expanding business with existing customers
July – email an internet article
August – fax business book recommendation
September – email link to competitor website page
October – mail trade publication article about client’s customers
November – Thanksgiving Card
December – fax “my own idea” for improving company’s customer satisfaction
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