Never Take a Business Card Without Writing On The Back of It

Ever pick up a business card off your desk and or from your wallet and wonder,

Who is this person?

Did I meet him/her?

Where and when did I meet him/her?

What did we talk about?

Was I supposed to call him/her?

Did I promise him/her anything?

Did he/she promise me anything?

This is worse than an irritation or a grand test of your faltering memory. It’s a primary way many of us miss potential business opportunities.

Here’s the 4ProfitMarketingSM method of maximizing business opportunities with business cards:

It’s not unusual for me to have hundreds of business cards laying around and it’s impossible for me to remember where I met someone, let alone what we may have talked about. That’s why whenever I take someone’s business card, I write on the back of it…information I need to do effective follow-up, such as:

·        Date

·        Event/place

·        What was discussed?

·        What was promised?

·        Action to be taken

When I take your card, I’ll write on it in front of you, because I want you to know how important I think remembering the information is. With the information o the back of your card, I will never forget who you are and where I met you.