Characteristics of Air

• Real, measurable value to the buyer

• Free or low cost for you to provide 

• High breakage rate – redemption level is low so your actual cost of money and time is even less

Total value is typically several times the cost of the package allowing you to get a higher price

Add “air” for more value and a higher price

What do YOU have for air?

Examples of 4Profit MarketingSM Air