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Requirements for Getting 100% of the Business from 100% of Your CustomersSM:
1) You have to KNOW what you are NOT getting
2) You have to ASK for what you are NOT getting
And here’s the rub: Not getting 100% of the business from 100% of your customers puts at risk the business that you do have if your competitors are better than you are at getting 100% of the business from 100% of THEIR customers!
Are you getting 100% of the business from 100% of your customers?
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