They Want the Information, Not the Package

What your audiences and clients are after is YOUR INFORMATION—with all the work already done for them.  They already know that’s what “manuals” do and they know books aren’t designed that way.

To my knowledge, no one’s ever paid $1,000 for a book on marketing, unless it was for a first edition written by the “father of marketing” whoever that is.

I paid $1,000 for a marketing manual because I wasn’t paying for the paper, the binding or the cover—I was paying for the information.  $1,000 worth of information I have recovered one hundredfold in just over a couple years.

Why A Manual?

Best Brochure You Ever Wrote

Price is Right

You Don't Need an Editor

Make Changes in Real Time

Cost and Style Advantages

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