Your Manual is the Best Brochure You Ever Did

This isn’t a manual about designing marketing materials but here are some thoughts about your manual as an effective marketing tool.

The vast majority of speakers create marketing materials that are nothing more than self-testimonials about how wonderful they are. 

Your educational material is more than a resource guide. It’s the best “brochure” you ever created. Better then your video, better than your one-sheet, better than your four-color glossy brochure.

What better way to market your speaking, consulting and coaching than with written materials that represent your most important ideas, your most creative strategies, your most profitable tactics, your most effective solutions?

If Not Books, Then What? 

Why a Manual?

They want the information, not the package

Price is right

You don’t need an editor

Make changes in real time

Real time change example

Cost and style advantages

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