Manual Content—Where Do You Get It? 

Hey, you’re the expert—you tell me. Just kidding. Seriously, if you are an expert in a particular area, you already have all the content you need to develop and market educational materials that people can use to be more successful.

Whatever it is you are speaking about, you can write about. And, you can probably write more than you speak about because you don’t have time restrictions in your manual like you do in your speeches.

Where do you get the content for your speeches? It’s no different for your manuals. It’s a matter of writing out the material you normally speak about and including the details behind the concepts so your readers can more effectively implement your concepts.