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Communicating ROI -
Order Form
The order form must be written and designed to demonstrate the ROI proposition. Your content list must describe the material not only with benefits, but also communicate s return greater than investment.
Retail value of the materials established before the selling price is shown reinforces value.
How to Communicate "Investment"
Manual is an Investment, Not a Purchase
Return on investment
Communicating ROI
Pre-speech marketing
Introduction
Your speech itself
Your sales presentation
Guarantee
Testimonials
Marketing Materials
Your educational materials themselves
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