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Communicating ROI -

Order Form

 

The order form must be written and designed to demonstrate the ROI proposition. Your content list must describe the material not only with benefits, but also communicate s return greater than investment.

 

Retail value of the materials established before the selling price is shown reinforces value.

How to Communicate "Investment"

Manual is an Investment, Not a Purchase

Return on investment

Communicating ROI

Pre-speech marketing

Introduction

Your speech itself

Your sales presentation

Guarantee

Testimonials

Marketing Materials

Your educational materials themselves

 

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