Communicating ROI -

Marketing Materials

Your marketing materials are another opportunity to communicate and reinforce the ROI proposition. Using stories like the ones in your speech that work through problems, the solution, the outcomes and the return on investment convince the reader that they can get similar results. Peppered with ROI proposition testimonials, your marketing materials help you sell educational materials.

How to Communicate "Investment"

Manual is an Investment, Not a Purchase

Return on investment

Communicating ROI

Pre-speech marketing

Introduction

Your speech itself

Your sales presentation

Order form

Guarantee

Testimonials

Your educational materials themselves

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