How to Price Your Manual –

What the Market Will Bear

Once I know what my information is worth ($30,000) I will charge as much as I think the market will pay. ANYTHING under $30,000 is fair, ethical and a bargain for the buyer.

The information in your first manual might be worth $1,000. You probably can’t get $1,000 for it but if it’s really worth $1,000, charge as much as you think you can get people to pay. You’ll be fair, ethical and you’ll make a lot of money.

This pricing strategy gets tougher if the value of the information in your manual is something like $100. There’s not much margin in that scenario. If this describes you, go back and work on your expertise and content and publish your manual when it’s really worth more.

Understanding your audience and market is critical. If I spoke to multimillionaires and had a manual worth $30,000, I’d easily charge $1,000 or more and get it. But my audiences aren’t that well-heeled and I know their financial limitations.