How to Price Your Manual

I don’t know what to charge for a manual or a package of educational materials. I DO know:

- I can charge more for manuals than I can for books

- People are willing to pay more for information they perceive to be scarce and results-oriented

- Price is directly influenced by the level of your perceived expertise, the quality of your speech, the effectiveness of your strategic sales presentation, the perceived “return on investment” and any one or more of the controllable elements discussed further