Manual is an Investment—Not a Purchase

Everything you do in the selling process is designed to eliminate the perception of a “buying transaction” and move the prospect to consider your materials as an INVESTMENT in their education, their success, their future.

Not a purchase, not even an investment in your materials. Why would anyone want to invest in you? They only want to invest in themselves—and their future.

So watch the words you use. They form the basis for the perceptions people have about you and your materials.