Controlling the Selling Environment –

Clothing

Clothing isn’t optional. I mean the type of clothing isn’t optional if you want to sell a lot of educational materials. Somehow I always sell more when I wear a suit and tie. I guess it’s because people want to buy from experts and I look more like an expert in a suit and tie. Even when the meeting sponsor gives me the option to dress more casually, I don’t. Even my testimonials are better and referrals more forthcoming when I look the part.