First, Be An Expert

Before we talk about the kinds of products you can sell very profitably, let’s look at why you should be doing anything like this in the first place.

I assume you are an expert or are soon to be an expert in a particular area.

I assume you are already or are soon to be a professional speaker, coach or author.

I assume that you are in the business you are in to help people—to solve problems, offer suggestions, change people’s behaviors, or even change their personal and professional lives.

I assume you absolutely love the business you have chosen.

I assume—no matter how much you love helping people and love your work—that you’d like to make a good living at it.

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