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Postcards 4Profit:
Using Postcards as a Marketing Strategy
Marketing Communication That Doesn’t Work
Flyers
What Works
Postcards
Postcards Work & Here’s Why
They are pretty
They get read
They get seen
They allow you to more effectively target your audience
They don’t waste your reader’s valuable time
They get past the gatekeepers
They get kept
They are easy to write
They are short
They make you unique as a marketer
They don’t take up much space
They are easy to test
They are cheap
How You Can Use Postcards to Build Your Business…4Profit
Getting new customers
Offer something free
Say thank you
Announcements
Invitations
Promote your website
Announce changes/additions to your website
Announce a private sale
Holiday cards
Testimonials
Price increases
Trade show follow-up
Subjects for Your Cards
Photographs
Testimonials
Website address
Homepage
Your customer/prospect photo
It doesn’t matter what’s on the front of your card
How To Get Free Postcards
They’re Free and They Are Everywhere
Copy for Your Postcards
Your message
Short sentences & phrases
Use words that create emotion
Always handwrite your postcards
Keep your message simple
Give prospects compelling reasons to do business with you
Give prospects compelling reasons to do business with you – NOW
Use “opportunity to accelerate the response
Use fear to accelerate the sale
Offer special financial arrangements
Get referrals
Redeem special offers
Managing the Postcard Process 4Profit
How to get the most out of using postcards
Keep them handy
Keep them on hand
Stamp them ahead of time
Write them ahead of time
Know where to mail them
How to Easily Write Thousands of Cards
How to easily write them
Use good discipline
Planning
Writing time
Designing Your Postcard
Artwork
Digital Files
Standard camera
Cropping
Finished files
Need a graphic designer for your postcards?
Postcard Testimonial & Case Study
Ed Peters -- The Postcard King
Read the Business Week Online Article
Printing Process For Printing Postcards Yourself
Print them yourself
Tips
Handwritten & hand addressed
Stamped, not metered
Testing your postcard
Mailing Lists
Defining your data file
Defining your mailing list
Additional criteria for defining business to business list
Commercial list companies
List brokers
Resources to rent mailing lists
Using house lists
Using house lists—advantages
Using house lists-disadvantages
Get references for mailing list sources
The Best Source for Printing Your Postcards
My Postcard Printing Company
Free Printing Discount Coupon for Postcards |
