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Marketing 4Profit:
Marketing Ideas for Business Owners and Salespeople -- to help you get 100% of the Business from 100% of Your Customers!
Postcard Marketing --
Nearly 100 Ideas on Using Postcards as a Marketing Strategy
Click Here
Customer follow-up
24-Hour Follow-Up With Your Customers
Unique Sales Call Follow-Up That Gets Noticed Every Time
100% of the business from 100% of your Customers
Why Get 100% of the Business from 100% of Your Customers
How to Get 100% of the Business from 100% of Your Customers
Adding Air
Business Cards
Elements To Include On Your Business Card
4Profit Ways to Give Your Business Card
Never Give Your Card Without Writing on the Back of It
Where To Get the Best Business Cards Printed
Need A Graphic Designer for Your Business Card?
Competing in Non-Competitive Environments
Competing in Non-Competitive Environments
Looking for and solving client problems
Case Study: Turning $2 into $50,000
Creating your own business opportunities and leveraging successful client ideas and programs by marketing them to similar clients
Case study: “I Got Them to Give Me as A Gift”
Case study: “Leverage Your Successes”
Case Study: "Do the work and Get the Results"
Case study: “Use One Success to Create Another”
Concept vs. Brand
Customer Correspondence
4Profit MarketingSM Rules for Correspondence…Rules That’ll Get You Hired
Relationship Between Customer Satisfaction and Profit
Case Study
What Are the Lessons To Be Learned: Customer Satisfaction and Profit
4Profit Customer Communication
Customer Fears & Wants
Selling’s Easy…If You Know What Your Customers Fear…
And What They Want What a Customer Wants
Database Marketing
Phone Tag
The Relationship Lesson of a Lifetime!
I’ve Got Ernie
Electronic Newsletters
Electronic Newsletters 4Profit
How To Write Your E-Newsletter
How To Distribute Your E-Newsletter
Gift Giving
Lifetime Value
Lifetime Value—The Real Reason Behind 100% of the Business From 100% of Your Customers
Other Reasons to Calculate Lifetime Value
Marketing Materials
Marketing Materials That “Sell” Don’t Sell At All
Marketing Materials That Have Value to the Customer and Prospect
Missed Sales Opportunities
What’s Costing You the Most Profit? Missed Sales Opps! Telephone Answering
What’s Costing You the Most Profit? Missed Sales Opps! Dumb Company Policy
What’s Costing You the Most Profit? Missed Sales Opps! Dumb Company Policy 2
What’s Costing You the Most Profit? Missed Sales Opps! Dropping the Ball
What’s Costing You the Most Profit? Missed Sales Opps! Dropping the Ball 2
Networking
Referrals
Sales Calls
Sales Calls That Sell Without Selling
Testimonials
“4Profit” Testimonials
Why You Don’t Want Testimonial LETTERS!
Why A Testimonial “Clip” and Not a Testimonial Letter
How To Get Testimonials From Your Customers
How to Ask for a Testimonial
Testimonials Aren’t Always Written
Keeping Track of Testimonials
You Don’t Ask, You Don’t Get
What Kind of Testimonials Do You Ask For?
4ProfitMarketingSM Techniques to Get Referrals
Holiday Cards
Don’t Send Christmas Cards!
Is Your Company Really Unique?
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