Meetings 4Profit:

Marketing Tips for Meetings Professionals

Meetings Attendance is All About Marketing

Times have changed in meetings marketing—and attendance is the victim

Factors affecting meeting attendance

A unique meeting marketing example—my last meeting as president of the Central FL chapter of the National Speakers Association

Marketing is the key to meetings attendance

Creating a Buzz with Pre-Meeting Mmarketing

Benefits of creating a buzz

Marketing with Frequency, Variety & “Recency”

Frequency-how often?

Variety-how many different ways?

Recency-when was the last time?

Pre-Meeting Marketing Campaign

Postcard campaign                                            LOTS more on postcard marketing

Postcard content & 12 reasons postcards work

Email campaign

Company/Organization Newsletters

Local host promotion

Post-Registration Marketing

Note from the president

Mechanics of a note from the president

Email teasers

Notes on-site

Why work so hard? Reduce no-show factor

Best Way to Market Your Meeting—Get Your Speaker to Help

Why would a speaker help you market your meeting?

Ed Peters’ pre-speech marketing campaign to increase attendance

How Ed got hired over better-known speakers—pre-speech marketing

For hundreds of other free marketing tips for business owners,

salespeople and professional speakers, click here